Bianca Belair Net Worth: How Rich Is the EST of WWE?
Bianca Belair, known as the “EST of WWE,” has rapidly ascended to stardom with her exceptional athleticism and charisma. As of 2025, Bianca Belair’s net worth is estimated to be around $5 million, reflecting her success in the wrestling world.
This impressive figure stems from her WWE salary, merchandise sales, and endorsements. Belair’s journey from collegiate athletics to WWE champion showcases her dedication and talent, inspiring fans worldwide.
Bianca Belair’s Early Life and Career Beginnings
Image source: Pinterest
Bianca Belair, born Bianca Nicole Blair on April 9, 1989, in Knoxville, Tennessee, exhibited a passion for athletics from a young age. At Austin-East Magnet High School, she excelled in track and field, particularly in hurdles.
Her athletic journey continued through a “volatile six-year track career” that included attending the University of South Carolina and Texas A&M University, before completing her collegiate career at the University of Tennessee. There, she earned All-SEC and All-American honors and was named to the SEC’s academic honor roll in 2011 and 2012.
Beyond collegiate athletics, Belair pursued CrossFit and powerlifting, gaining recognition in RX magazine, Femme Rouge magazine, and CrossFit.com. However, she had to retire from CrossFit due to intercostal chondritis, a painful rib condition caused by overtraining.
Her transition to professional wrestling began when she entered her information into the WWE prospects database. Less than two weeks later, she received a social media message from WWE veteran Mark Henry, who had noticed her profile on the CrossFit circuit and offered to facilitate a tryout, emphasizing the need for her commitment.
After two official tryouts, Belair signed a contract with WWE on April 12, 2016, and was assigned to the WWE Performance Center in Orlando, Florida.
Belair made her in-ring debut on September 29, 2016, and quickly became known for her strength and athleticism, earning the nickname “The EST of WWE,” highlighting her as the fastest, strongest, and toughest in the division.
Highlights of Bianca Belair’s Wrestling Career
Image source: Pinterest
Bianca Belair’s wrestling career is marked by numerous significant achievements that have solidified her status as one of WWE’s top performers.
NXT Tenure
Belair’s journey began in WWE’s developmental brand, NXT, where she quickly became a standout competitor. She showcased her athleticism and strength, earning a reputation as the “EST of NXT.” Her undefeated streak in NXT lasted for 367 days, highlighting her dominance in the women’s division.
Main Roster Ascendancy
After transitioning to WWE’s main roster, Belair’s career reached new heights. In 2021, she won the Women’s Royal Rumble match, becoming the second African American, after The Rock, to achieve this feat. This victory granted her a championship opportunity at WrestleMania 37, where she faced Sasha Banks.
Their match was historic, marking the first time two African American women headlined WrestleMania. Belair emerged victorious, capturing the SmackDown Women’s Championship.
Championship Reigns
Belair’s success continued with multiple championship reigns. She held the Raw Women’s Championship (later renamed the WWE Women’s Championship) for a record 420 days, making her the longest-reigning women’s champion of the modern era. In May 2024, she teamed up with Jade Cargill to win the WWE Women’s Tag Team Championship, becoming the ninth Women’s Triple Crown Champion in WWE history.
Accolades and Recognition
Throughout her career, Belair has received numerous accolades, including being ranked No. 1 in Pro Wrestling Illustrated’s Women’s 150 in 2021 and earning the Best WWE Moment ESPY Award in 2021 for her WrestleMania match against Sasha Banks.
Estimated Net Worth of Bianca Belair
Image source: Pinterest
Bianca Belair’s net worth has seen a significant increase in recent years, reflecting her rising prominence in WWE. As of 2024, her net worth is estimated to be around $5 million.
This growth is attributed to her successful wrestling career, including championship victories and high-profile matches, as well as income from merchandise sales and endorsements. Belair’s financial trajectory mirrors her status as one of WWE’s leading female athletes, with expectations for continued growth as her career progresses.
Bianca Belair’s Sources of Income
Image source: Pinterest
Bianca Belair’s financial success stems from multiple income streams, reflecting her prominence in professional wrestling and beyond.
WWE Salary and Contracts
As a top-tier WWE Superstar, Belair’s primary income is her WWE contract. Reports indicate she earns a base salary of approximately $150,000 annually, with total earnings reaching around $550,000 when including bonuses, merchandise sales, and other incentives.
Merchandise Sales
Belair’s popularity contributes significantly to merchandise sales, including branded apparel and accessories. She receives royalties from these sales, enhancing her overall income.
Endorsements and Sponsorships
Beyond wrestling, Belair has secured endorsement deals that boost her earnings. Notably, she partnered with C4 Energy, a performance energy drink brand, promoting their products alongside fellow WWE stars.
Media Appearances and Reality Television
Belair’s media presence extends to reality television. In 2024, she and her husband, fellow WWE Superstar Montez Ford, starred in a reality series, “Love & WWE: Bianca & Montez,” providing additional income and exposure.
Social Media Influence
With a substantial following on platforms like Instagram, Belair engages in influencer marketing, promoting various brands and products. These sponsored posts contribute to her income.
Collectively, these diverse income sources have enabled Bianca Belair to amass an estimated net worth of $5 million as of 2024, underscoring her multifaceted success both inside and outside the wrestling ring.
Featured image: Instagram.com
