Treasure Wilson Net Worth and Her Growing Financial Success
Treasure Wilson has quickly become a rising star in sports media. Known for her deep sports knowledge and engaging personality, she has carved out a successful career in broadcasting.
As her presence in the industry grows, many are curious about Treasure Wilson’s net worth and how her media work has contributed to her financial success. With multiple income sources, including hosting, brand partnerships, and entrepreneurship, her wealth continues to rise. Let’s take a closer look at her earnings and financial journey.
Who is Treasure Wilson?
Treasure Wilson, known as “Stat Baby,” is a rising star in sports journalism and media. Born on May 22, 2001, in Jacksonville, Florida, she pursued a Broadcast Journalism degree at the University of Miami, with minors in political science, media management, and theater.
During college, she gained experience as a sports anchor, photographer, and President of the university’s NABJ chapter, earning the NAACP Journalist of the Year Award in 2023.
Wilson’s career took off when she became the co-host of “It Is What It Is”, a YouTube sports talk show with Cam’ron and Ma$e, where her knowledge and charisma earned her the nickname “Stat Baby.” She also founded Stat Baby Entertainment LLC, further expanding her influence in media.
With a growing fanbase and presence in the sports world, Wilson is quickly establishing herself as a leading voice in sports journalism, blending analysis, entertainment, and business expertise.
Estimated Net Worth
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Treasure Wilson’s net worth is estimated to be around $2 million, built through multiple income streams, including her hosting career, business ventures, brand sponsorships, and potential investments. Her rapid rise in sports journalism and media has made her one of the most promising voices in digital sports entertainment.
1. Earnings from Hosting “It Is What It Is”
Treasure Wilson’s biggest career breakthrough came when she joined Cam’ron and Ma$e as a co-host on the sports talk show “It Is What It Is.” The show, streamed on YouTube and various platforms, has amassed a large audience, consistently drawing hundreds of thousands of views per episode.
YouTube-based sports shows generate revenue through advertising, sponsorships, and premium content subscriptions. Given her prominent role, Wilson likely earns a competitive salary ranging between $50,000 and $200,000 per year.
Additionally, as the show grows in popularity, she could negotiate higher pay, revenue shares, or future syndication deals, significantly increasing her earnings.
2. Revenue from Stat Baby Entertainment LLC
Beyond hosting, Wilson is also an entrepreneur, serving as the CEO and founder of Stat Baby Entertainment LLC, a media company specializing in sports storytelling and digital content production.
Owning a business allows her to generate revenue from original content, licensing, and brand partnerships. Digital media companies can earn six to seven figures annually, depending on ad revenue, sponsorships, and corporate deals.
While specific financial details of her company remain undisclosed, her venture into media production suggests a steady and growing source of income that complements her hosting salary.
3. Brand Sponsorships and Endorsements
As a rising public figure in sports media, Wilson is also attractive to brands looking to connect with younger sports audiences. Many sports journalists and influencers with strong social media followings earn significant money through sponsorship deals.
Influencers with her level of exposure can earn between $10,000 and $100,000 per sponsorship deal, depending on the brand and campaign reach. She likely earns additional revenue from sponsored content, brand collaborations, and endorsements with sports-related companies. As she continues to build her brand, larger endorsement deals could further increase her net worth.
4. Potential Investments and Future Business Growth
Although there is no public information on Treasure Wilson’s personal investments, many media entrepreneurs diversify their wealth through real estate, stock market investments, or reinvesting into their businesses.
If Wilson expands Stat Baby Entertainment LLC, she could license content, launch podcasts, or partner with sports networks, creating additional revenue streams.
Additionally, expanding into merchandise, sports betting analysis, or digital courses could increase her financial portfolio. Given her strong business acumen, it is likely that she will continue to scale her earnings through smart financial decisions and industry expansion.
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